The library
Everything we know about selling through agents.
How agentic commerce actually works, and how to make your business discoverable, understandable, and bookable by the agents doing the buying. Written against operator documentation, and kept current.
37 guides · Last reviewed October 8, 2026
We reviewed 10,777 business websites and found a pricing gap
What 10,777 unique business websites reveal about pricing, booking and helping AI assistants understand your offers.
Read the study- Category
- Agent readiness
- Read time
- 11 min
- Updated
- Oct 7, 2026
Start here
Four guides, in order, for anyone who has not thought about this before.
Agentic commerce
15 guidesDoes an AI agent need an account to buy from you?
An assistant cannot create an account or sign in. What sits behind your login is invisible to it.
Oct 8, 2026 · 7 minWhy an AI agent can order the same thing twice
A lost confirmation can turn one purchase into two orders. Your checkout needs to recognize a repeat.
Oct 5, 2026 · 7 minWebMCP for merchants: storefront tools and checkout
Understand browser tools, Shopify's checkout extension and the checks needed before an agent can place an order.
Oct 1, 2026 · 6 minDelivery dates an AI agent can actually use
Explain handling, transit, cutoff times and operating days so customers can judge whether an order will arrive in time.
Oct 1, 2026 · 6 minHow AI agents read your return policy
Publish clear return terms, map them to supported structured fields and keep customers informed after a return or refund.
Oct 1, 2026 · 7 minPricing for AI agents, and the quote problem
A useful price includes currency, scope and the conditions that change it.
Oct 1, 2026 · 6 minPerplexity and Claude as shopping surfaces
Perplexity and Claude can help customers research a purchase, but their shopping and tool integrations differ.
Oct 1, 2026 · 6 minProduct feeds for AI agents: build a catalog buyers can rely on
A useful product feed tells a shopping platform exactly what you sell, which version is available and what it costs.
Oct 1, 2026 · 8 minHow AI agents pay: checkout, delegated tokens and x402
An AI agent can help a customer reach checkout, use a delegated payment credential, or pay for a software resource.
Oct 1, 2026 · 9 minWhat changed with ChatGPT Instant Checkout in 2026?
OpenAI changed its shopping direction in March 2026, emphasizing product discovery and merchant-owned checkout.
Oct 1, 2026 · 6 minWhat is Google UCP? The Universal Commerce Protocol, explained for merchants
UCP describes how compatible shopping applications and merchants exchange commerce information.
Oct 1, 2026 · 6 minWhat is agentic commerce? A plain-English guide for 2026
Agentic commerce lets a shopper delegate parts of a purchase to an AI assistant.
Oct 1, 2026 · 7 minHow AI agents find, compare, and book service businesses in 2026
Finding a suitable business and securing an appointment are different tasks.
Oct 1, 2026 · 8 minACP enrollment: what merchants should check before integrating
Implementing ACP and joining a shopping platform are separate steps.
Oct 1, 2026 · 5 minUCP vs ACP vs MCP: which does your business need?
UCP and ACP describe commerce interactions; MCP connects applications to tools and data.
Oct 1, 2026 · 7 minAgent readiness
16 guidesWhat a slow page costs you with an AI agent
A slow shipping or stock page can leave an agent without the facts it needs to recommend your business.
Oct 1, 2026 · 9 minDesign booking and checkout forms AI agents can use
Use clear labels, autocomplete tokens and useful errors to improve booking and checkout forms for people and browser agents.
Oct 1, 2026 · 7 minWhy AI agents reach your site but cannot finish the task
Test the full path from finding an offer to confirming a purchase or booking, including errors and customer handoffs.
Oct 1, 2026 · 8 minWhat to do when an AI gets your business wrong
Trace wrong AI answers to their sources, correct business records and check whether the changes reach customers.
Oct 1, 2026 · 8 minHow to verify an AI agent is who it says it is
Check who sent an agent request, then decide what that caller is allowed to do. A verified identity is only the first step.
Oct 1, 2026 · 8 minHow AI systems identify your business
A website, a map listing and a review profile may all describe the same business.
Oct 1, 2026 · 7 minReviews and AI visibility: business ratings, product reviews and schema
Reviews help customers evaluate your business, but Google’s rules differ for business ratings and product reviews.
Oct 1, 2026 · 7 minWhen Google’s AI calls your business
Google can call businesses to answer a customer’s question or help arrange a booking.
Oct 1, 2026 · 7 minCloudflare's September 15 changes: what to check now
Cloudflare's September rollout changed the choices for search, training and agent traffic.
Oct 1, 2026 · 6 minHow to show up in Google AI Mode and Gemini shopping
Google AI Mode can show both linked answers and shopping information.
Oct 1, 2026 · 7 minWhich AI crawlers should your business allow?
Search crawlers, training crawlers and user-triggered fetchers serve different purposes.
Oct 1, 2026 · 7 minHow to measure AI crawlers, referrals and transactions
AI-related activity does not appear in one clean analytics channel.
Oct 1, 2026 · 7 minAI readiness study: what we found on 652 small-business websites
We checked 652 small-business websites across five industries for public access, structured information and selected agent-discovery files.
Oct 1, 2026 · 9 minGenerative engine optimization: a practical GEO guide
GEO aims to improve how your business appears in AI-generated answers.
Oct 1, 2026 · 7 minJSON-LD for AI agents: practical schema examples
JSON-LD gives software an explicit description of the facts on your page.
Oct 1, 2026 · 6 minWhat is llms.txt, and when is it useful?
An llms.txt file gives an agent a short guide to your website.
Oct 1, 2026 · 8 minGuides
5 guidesAI search for restaurants and local businesses
Local recommendations depend on details such as location, hours, services and customer experience.
Oct 1, 2026 · 6 minWhat is agent.json, and which file does your business need?
Several projects use similar filenames for very different jobs.
Oct 1, 2026 · 6 minWhat is an MCP server? A plain-English guide for business owners
An MCP server gives compatible AI applications a standard way to call tools and read data.
Oct 1, 2026 · 6 minHow to improve your business visibility in ChatGPT
You cannot guarantee a ChatGPT recommendation.
Oct 1, 2026 · 6 minHow to sell on ChatGPT without Shopify or Etsy (2026 guide)
You do not need to move your business to Shopify or Etsy just to be discoverable through ChatGPT.
Oct 1, 2026 · 7 min